Our Blog Posts
Pandemic accelerates need for ecosystem collaboration
The pandemic has put the spotlight on digitalization. So has the unprecedented surge in earnings of big tech companies like Amazon, proving that digital innovation pays off. The disruptive force of the pandemic caused staggering adoption rates of digital tools and boosted online sales. Consumer habits are shifting. Engaging and interacting digitally has become the “new normal”.
How much digital onboarding do clients want?
Onboarding is one of the most crucial stages of the client lifecycle. It gives the advisor a unique opportunity to create a strong client relationship from the very beginning. It also defines the later stages of the client journey. Therefore, it is important to get it right from the start.
Staying relevant in the age of mobile finance
Mobile finance is permeating every aspect of our lives. According to a survey Google conducted in the UK, 75% of those surveyed had 1-2 financial apps installed on their phones. 44% used their apps daily whereas the most common activities were checking balances and making payments.
Keep calm, you have a USP
Tamedia to become the shopping mall of Swiss e-commerce. In one way or another, this was how the public perceived the company following the announcement of its full-year results this March. Therefore, it seems as if there is nothing more to content than a means to draw as much people as possible to their platforms.
Rise of the marketing technologist
New profession proves that marketing and technology have become inseparably intertwined.
Digital disruption in the banking industry
Should banks be doing more to address advances in technology?
Embracing the SMAC wave
Are Social, Mobile, Analytics and Cloud the next big thing?
Four emerging technologies are rapidly changing customer behavior and expectations, thus challenging established business practices: social, mobile, analytics and cloud (SMAC). Social platforms, smartphones and tablets, analytics and cloud computing are the technologies we rely on most today. Therefore, it is not surprising that SMAC is increasingly appearing as a buzzword at industry conferences and in white papers, creating a wave of expectations and opportunities for businesses.