The seemingly endless opportunities artificial intelligence has created in areas such as health care or finance are awe-inspiring. No news week goes by without a success story on how the latest advances in technology are tackling problems that even the best human brains would fail at.
Many of us might not have noticed the quiet revolution taking place in the world of search. Rather than examining search query terms and matching them to keywords it finds on websites, search engines are now trying to “understand” users’ queries and offer links that provide answers to them.
The internet is often referred to as a massive archive of “human knowledge”. It’s become universally possible to access information on virtually anything – or so it seems. For the average user, finding information can still be a weary process, unless you know how to refine your search queries or have the patience to click through endless links provided by search engines.
Search engines are becoming increasingly sophisticated. There is also a lot of advanced artificial intelligence (AI) behind personalization, i.e. recommending content to specific users or user groups. Both serve the same purpose: to deliver the right information to the right user at the right time. This goal has also been at the center of many recent changes to search engine algorithms.
The next frontier of artificial intelligence is natural language processing. A lot of effort is now going into improving how machines understand human writing and speech. Anyone who has ever tried Google Translate knows how difficult processing human language can be.
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