Our Blog Posts
Beyond lead generation – Sales enablement
Marketers who want to help their sales teams close more deals are now focusing on sales enablement. But unlike established corporate functions such as accounting or finance, sales enablement is still an emerging concept that has not yet made its way into job titles and still means different things to different companies. For some organizations, sales enablement is putting marketing materials onto the intranet — without giving the sales force an insight on what clients want.
Sports analytics help Germany win the World Cup
Now that the World Cup in Brazil has come to an end, both sports and technology bloggers alike seem to have one big question: Did Big Data give the German national team the competitive edge to win the World Cup? Media reports confirm the winning team’s use of the customized analytics software Match Insights, engineered by business software giant SAP.
Rise of the marketing technologist
New profession proves that marketing and technology have become inseparably intertwined.
Digital disruption in the banking industry
Should banks be doing more to address advances in technology?
Predicting the future superstar
Will analytics revolutionize the ailing record industry?
Our habits of buying and listening to music have changed drastically over the last few years. It is no longer common to go out and buy a physical copy of your favorite artist’s new CD. Thanks to streaming sites such as Spotify, anyone can listen to it for free. More and more people are “torrenting” music files, i.e. sharing them with others through the internet.
Analyzing big data with TDA
An century-old method of visualization is getting new attention.
It is a common misconception that business intelligence technologies can be used to find a diamond in a coal mine. Business analytics is more for confirmation than for random exploration. In other words, the experienced analyst first formulates a hypothesis that two or more things are related or that some underlying behavior is driving a pattern and then collects the data.
Google self-driving car a big data project
Asked what inspired him to build the Google self-driving car, Sebastian Thrun mentions being at the DARPA Grand Challenge in 2003, a long distance competition for driverless cars, funded by the United States Department of Defense. Witnessing how these cars went up in flames after only a mile, he was convinced he could do better.
Spotting trends with Big Data
More and more industries are discovering the predictive power of large-scale data analysis.
In the era of Big Data, uncovering new and interesting correlations with huge data sets offers unprecedented opportunities. More and more businesses are jumping on the bandwagon and have begun to analyze and visualize data in ways that matter to them, for example to structure decisions, improve pricing or avoid waste.
Uncovering customer sentiment
Is social media analytics a priority that should not be overlooked?
Community-driven websites and social media are becoming a powerful outlet for people's thoughts and feelings on a specific product, brand or company. Being able to measure perceptions of a product or service is clearly valuable for businesses, and social media streams are beginning to represent a “never-ending focus group” suited to provide valuable, real-time insights into public sentiment, thus providing a good basis for informed business decisions. This has given rise to a fast-growing market for social media monitoring and sentiment analysis software and services.
Is Big Data a genuine opportunity for businesses or just the latest hype?
One of the main topics dominating the world of business and IT today is big data. This is not surprising, given the increasing amount of digital business and communication processes causing a genuine data deluge.
How popularity – and lack of popularity – determines the choices we make.
In everyday judgments and decisions, our brains are susceptible to various fallacies known to social psychologists as cognitive biases. Among these is the bandwagon effect. It refers to a behavioral phenomenon whereby people tend to do something primarily because other people are doing it.
Going with your gut
Recent studies from psychologists and neuroscientists are beginning to unravel how we use our intuition to make the right decisions.
Compared with careful analysis, intuition has always been viewed as a less effective approach to decision making. Whereas going with your first best feeling might seem efficient for snap decisions that are mostly routine and insignificant, for bigger decisions we usually favor a rational approach, for example by weighing written lists of pros and cons.