Our Blog Posts
Analyzing unstructured data – the next new trend in predictive analysis that can even predict the stock market?
A widespread view is that structured and semi-structured data constitute only about 10% of the data aggregated by companies. The remaining 90% of all data available is unstructured. Structured data breaks down well into fields and can be stored for example in a data warehouse.
Why investing into big data analytics is not enough
Big data analytics has achieved wide acceptance as a means to generate insights into what clients want and to derive good, evidence-based business decisions from it. However, while confidence in analytic decision-making is growing, there is also evidence to suggest that investments into big data analytics are not yet paying off.
Coping with all the content you need to create?
As consumers spread their attention across more and more channels and screen types, content producers are struggling to keep up. Some respond by topping up their content creation capabilities, others try to optimize them.
The evolution of search
Many of us might not have noticed the quiet revolution taking place in the world of search. Rather than examining search query terms and matching them to keywords it finds on websites, search engines are now trying to “understand” users’ queries and offer links that provide answers to them.
Who knows best where to find what online? Future trends in search
The internet is often referred to as a massive archive of “human knowledge”. It’s become universally possible to access information on virtually anything – or so it seems. For the average user, finding information can still be a weary process, unless you know how to refine your search queries or have the patience to click through endless links provided by search engines.
Staying relevant in the age of mobile finance
Mobile finance is permeating every aspect of our lives. According to a survey Google conducted in the UK, 75% of those surveyed had 1-2 financial apps installed on their phones. 44% used their apps daily whereas the most common activities were checking balances and making payments.
How content creators can prepare for AI
Search engines are becoming increasingly sophisticated. There is also a lot of advanced artificial intelligence (AI) behind personalization, i.e. recommending content to specific users or user groups. Both serve the same purpose: to deliver the right information to the right user at the right time. This goal has also been at the center of many recent changes to search engine algorithms.
Will algorithms ever understand human language?
The next frontier of artificial intelligence is natural language processing. A lot of effort is now going into improving how machines understand human writing and speech. Anyone who has ever tried Google Translate knows how difficult processing human language can be.
Is no one listening to your content marketing initiatives?
More and more people are spending more and more time consuming online content. Only about ten years ago the average internet user spent about 2 hours per day online. As the internet has become increasingly mobile, this figure has doubled. In 2015, over 80% of the population in Western Europe and the US were online.
Keep calm, you have a USP
Tamedia to become the shopping mall of Swiss e-commerce. In one way or another, this was how the public perceived the company following the announcement of its full-year results this March. Therefore, it seems as if there is nothing more to content than a means to draw as much people as possible to their platforms.
Big data trends in 2015
An increased interest in big data and advanced analytics was evident in 2014, forcing companies of all sizes to react if they want to remain competitive. More and more businesses have been seized by the phenomenon, also reflected by hiring trends: According to a HR data analytics provider, the demand for IT project managers with big data expertise has increased by over 120% in the past 12 months.