Big Data

Rethinking strategic IT planning

Thomas Bosshard
  • Thomas Bosshard


  • Big Data

Customer experience is driving growth

A handful of technologies we are increasingly relying on are reshaping IT: smartphones, tablets, mobile networks, social networking and big data analytics. Early adopters of these technologies have excelled in business. They have responded to a customer base that is reinventing how they choose to learn about new products, remain up-to-date on existing ones, and stay loyal to brands they value.

Mobility and analytics expertise are helping these businesses  connect with and build relationships with customers. Strategic plans and programs that have embraced a combined use of mobility, Big Data/BI and cloud computing, are giving them competitive advantage over their bigger and more complacent rivals.

IT's near future of might well be defined by these technologies.  According to Gartner’s annual survey of CIOs, the three-highest rated priorities for investment from 2012 to 2015 included Analytics and Business Intelligence (BI), Mobile Technologies and Cloud Computing. The survey included 2,300 respondents located in 44 countries, competing in all major industries.

Other factors that are driving the growth of mobility and leading businesses to rethink their IT strategy are the rising popularity of Bring Your Own Device (BYOD) and enterprise application stores. When combined, analytics, cloud and mobility can enable businesses to differentiate where it matters most – by delivering an excellent customer experience.

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